Measuring Magic: How WCC went beyond statistics to quantify its program’s life-changing impact

Categories: Our Perspectives
“WCC’s program illuminates the stories we need to hear from the voices we often do not; our research and evaluation builds a strong case for supporting these populations through innovative arts programming with proven impact.” – Shelley Lepp

Mass Culture is an arts support organization that strives to harness the power of research to learn and generate new insights, enabling the arts community to be strategic, focused and adaptive.

In May 2024, Shelley Lepp, Chief Executive Officer of the Writers Collective of Canada, shares insights gained through the organization’s journey with evaluation for the Mass Culture blog.

Read Shelley’s ‘Measuring Magic’ blog here.

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