The heart of the mission: Redefining the role of the modern volunteer

For more than a dozen years, one-hundred percent (100%) of our arts-health programming has been delivered by trained volunteer facilitators (more than 400 now). While national volunteer engagement numbers are down, we have had success with ongoing recruitment, retention, and volunteer re-engagement, with a 26% increase in new volunteers in 2025. Thanks to volunteers, our impact doubled while our human and financial resources remain lean. 

In June 2026, Writers Collective of Canada (WCC) CEO Shelley Lepp shared her insights on the evolving role of volunteers in the CharityVillage article, “The heart of the mission: Redefining the role of the modern volunteer.”

Read the article.

See more of WCC’s thought leadership.

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